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CX and Train Car Design
Previously I wrote about User Experience (UX) testing of new transit products , and how involving transit riders in the design process...


CXO Profiles: Russ Arnold, Sound Transit
September 2023 Welcome to the first in a series of profiles of transit Customer Experience leaders. Today, I am featuring Russ Arnold,...


Will The Transit CX Trend Fizzle?
Increasingly, transit leaders are customer experience (CX) champions. Listen to recent interviews with Mayors, Board members, and Transit...


Rewarding Riders
So you want to reward riders as a way to enhance your customers' experiences and build ridership? What's the best way to do that? There...


CX Financial Incentives
Customer centricity is largely a cultural affair. If employees at all levels are genuinely passionate about delivering excellent...


Be Careful with KPIs
How reliable is reliable enough? How clean is clean enough? How safe is safe enough? To answer these kinds of questions, transit agencies...


Bias Beware
In today's world, survey research has become more and more democratized. Free on-line tools like SurveyMonkey are readily available to...


Action vs Control
People wonder: Why does it take government so long to get things done? Well, part of the reason is that government has so many...


Improving CX During System Repair Shutdowns
Just imagine. It's a normal Saturday morning, and you're about to hop on the train to get to your waitress shift when you hear a service...


Free Transit from a CX Lens
Original image by Exp691 via Wikipedia, CC BY-SA 4.0. Art by Christopher Cheung. Much has been made about the costs and benefits of free...


What is Out Of Scope in a Transit CX Program?
When you are developing a Transit CX program, one of the first questions to resolve is the Scope of the effort. To define scope, there...


Internal Pain Points
When building a CX Program, don't forget to also focus on the experiences of your own employees, because the quality of the service they...


Where's My Bus?
There's nothing worse than waiting and waiting for a bus. A late bus can make you late to school, work, daycare pickup, or other...


Love Bursting Your Bubbles
User Experience (UX) and Customer Experience (CX) require humility. User Experience (UX) and Customer Experience (CX) demand that we set...


It's Not My Job
Enemy #1 to any CX Program is the notion that "It's not my job." Even though job descriptions sometimes say "other duties as assigned,"...


Mapping Customer Journeys
One way to systematically identify customer pain points is to do what's called Journey Mapping. This involves thinking about every stage...


CX Listening Posts
Most organizations are flooded with customer feedback, and the challenge is knowing what to do with it all. Maybe you have a steady...


Straight Talk
Today's consumers have a healthy dose of skepticism. They look warily at claims made by private and public institutions. They question...


CX And the Budget Process
You can maximize the effectiveness of your Customer Experience (CX) program by linking CX with your organization's annual budget process....


Ride Without Fear
Even though violent crime on transit is fairly low, many transit riders across the country are worried about their personal safety when...
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