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Services Excerpt Title Slide 2022 LA Metro CX Plan

The purpose of this website is to share information about Customer Experience (CX) with transit professionals. My goal is to provide DIY (do it yourself) resources to help you create a CX program at your transit agency.


I am also available as a consultant to help agencies with CX.

Services Offered:

  • Creating CX program roadmaps.

  • Training, coaching, and skill development.

  • Creating policies and procedures to institutionalize CX.

  • In-depth CX assessments of Service, Cleanliness, Safety, Fare Payment, Communications, or other areas.

  • Helping you create CX surveys to prioritize investments.

  • Building a culture that emphasizes CX and unifies hiring, training, coaching, and employee recognition.

Clients and Partners:

  • CapMetro - Austin, Texas

  • DART - Dallas, Texas

  • MARTA - Atlanta, Georgia

  • METROLINK - Southern California

  • Valley METRO - Phoenix, Arizona

  • SFMTA - San Francisco, California

  • Mineta Institute - San Jose, California

  • ArtCenter College of Design - Pasadena, California


  • WSP


Transit CX is recognized as a California Small Business Enterprise (SBE).

CX Training v2.0 Now Available!

  • Total class time: 15 hours. Offered as a six session seminar over a two-to-three-month period, or as a three-day intensive training.

  • Plus each participant receives two one-hour coaching sessions.

  • Participants develop a deep understanding of Customer Experience in a public transit setting.

  • 40% of material engages participants with Socratic learning, discussions, and group projects. 

  • Led by Aaron Weinstein, former Executive Officer, CX, LA Metro

  • Available in person or online to groups within an organization.

shows six training modules: CX Basics, Customer Pain Points, CX Culture, Designing Great Experiences, Institutionalizing CX, and Group Projects
Seminar Content Ratings graph showing 85% Excellent ratings and 15% Good
Pie chart shows 100% would recommend the CX training to a friend or colleague

​For details and pricing, contact:

Other Offers

Services Aaron At APTA Meeting


I am currently offering transit leaders a free 30-minute starter session customized to your needs. This is geared to transit CEO's and top leaders. Topics could include:

  1. Pain points your customers currently experience

  2. How to set up a CX program

  3. Creating a CX culture

To book a free appointment, email

Services Meeting Stock Photo


Boost your CX program with a quick 20-point assessment of your agency's policies and procedures to emulate CX best practices.


For details and pricing, email

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