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No Rider Left Behind - How to Mitigate Canceled Service
Cancellations are a moment of truth for transit agencies and their riders. Suppose you are waiting at a bus stop to pick up your kids at...


Bias Beware
In today's world, survey research has become more and more democratized. Free on-line tools like SurveyMonkey are readily available to...


Improving CX During System Repair Shutdowns
Just imagine. It's a normal Saturday morning, and you're about to hop on the train to get to your waitress shift when you hear a service...


Where's My Bus?
There's nothing worse than waiting and waiting for a bus. A late bus can make you late to school, work, daycare pickup, or other...


Love Bursting Your Bubbles
User Experience (UX) and Customer Experience (CX) require humility. User Experience (UX) and Customer Experience (CX) demand that we set...


Mapping Customer Journeys
One way to systematically identify customer pain points is to do what's called Journey Mapping. This involves thinking about every stage...


CX Listening Posts
Most organizations are flooded with customer feedback, and the challenge is knowing what to do with it all. Maybe you have a steady...


Ride Without Fear
Even though violent crime on transit is fairly low, many transit riders across the country are worried about their personal safety when...


Time Competitiveness
When someone goes to Google Maps to figure out how to get from A to B, they can see how long it would take to drive or to take transit....


Cleanliness
It's not unusual for Cleanliness to pop up as a top pain point for transit riders. Cleanliness is an important aspect of the customer...


CX Surveys
Statistically-sound customer surveys should be the cornerstone of any CX program. The main objectives are: To identify the top pain...
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