Product, Price, and Promotion Transit Marketing and Communications (MarCom) staff are often drawn to Customer Experience (CX) because they relish opportunities to promote high-quality products or services that riders love. Unfortunately, the reality is that MarCom staff are sometimes asked to promote a product that has major flaws or has an unattractive price. For example, a new service may have long headways and wait times, a new app might not be user friendly, or perhaps a