Where should Customer Experience (CX) reside in your organization? The answer is: it depends.... Ideally, if the CEO or President of your agency is passionate about CX and wants a broad, comprehensive program, CX should reside in the Office of the CEO. That will maximize the impact of the CX program and alignment with the CEO's vision. Positioning CX in the Office of the CEO gives the program stature and places it in a location that spans all parts of the organization. It als